About

About

At a Glance

At a
Glance

Work

Work

VML

Group Creative Director

XD leadership role for Wendys.com, overseeing the website, in-store kiosk and areas of the mobile app. Lead XD and content creation for Ford.com and its various extensions. Oversaw the growth and development of over 25 team members.

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VML

Group Creative Director

XD leadership role for Wendys.com, overseeing the website, in-store kiosk and areas of the mobile app. Lead XD and content creation for Ford.com and its various extensions. Oversaw the growth and development of over 25 team members.

More

More

VML

Group Creative Director

XD leadership role for Wendys.com, overseeing the website, in-store kiosk and areas of the mobile app. Led XD and content creation for Ford.com and its various extensions. Oversaw the growth and development of over 25 team members.

More

More

XD leadership role for Wendy's, overseeing the website, in-store kiosk and areas of the mobile app. Led XD and content creation for Ford.com and its various extensions, including Ford Credit and Ford Accessories. Oversaw the growth and development of a team of over 25 members.

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JWT / Team Detroit

Associate Creative Director, VP / Sr. Art Director

Led and contributed hands-on design to a variety of high-profile XD projects, including Ford, Lincoln, and Mercury, and the redesigns of FordRacing.com and FordCredit.com, while overseeing design direction and managing junior designers.

JWT / Team Detroit

Associate Creative Director, VP / Sr. Art Director

Led and contributed hands-on design to a variety of high-profile XD projects, including Ford, Lincoln, and Mercury, and the redesigns of FordRacing.com and FordCredit.com, while overseeing design direction and managing junior designers.

JWT / Team Detroit

Associate Creative Director, VP
/ Sr. Art Director

Led and contributed hands-on design to a variety of high-profile XD projects, including Ford, Lincoln, and Mercury, and the redesigns of FordRacing.com and FordCredit.com, while overseeing design direction and managing designers.

GTB

Group Creative Director, VP / Creative Director, VP

Lead XD and content creation for Ford.com for a decade while guiding a global redesign across 5 regions and 120+ markets, introducing a standardized codebase to streamline efficiency and reduce design time, resulting in faster to market launches and cost savings.

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More

GTB

Group Creative Director, VP / Creative Director, VP

Lead XD and content creation for Ford.com for a decade while guiding a global redesign across 5 regions and 120+ markets, introducing a standardized codebase to streamline efficiency and reduce design time, resulting in faster to market launches and cost savings.

More

More

GTB

Group Creative Director, VP
/ Creative Director, VP

Lead XD and content creation for Ford.com for a decade while guiding a global redesign across 5 regions and 120+ markets, introducing a standardized codebase to streamline efficiency and reduce design time, resulting in faster to market launches and cost savings.

More

More

MRM//McCann

Associate Creative Director

Facilitated the establishment of the first dedicated creative department at MRM, where I led XD design for digital campaigns and fostered a culture of innovation and excellence. I ensured seamless brand experiences for clients such as GM, Chevy, Transformers, Autoweek, Pure Michigan, and General Snus.

MRM//McCann

Associate Creative Director

Facilitated the establishment of the first dedicated creative department at MRM, where I led XD design for digital campaigns and fostered a culture of innovation and excellence. I ensured seamless brand experiences for clients such as GM, Chevy, Transformers, Autoweek, Pure Michigan, and General Snus.

MRM//McCann

Associate Creative Director

Facilitated the establishment of the first dedicated creative department at MRM, where I led XD design for digital campaigns and fostered a culture of innovation and excellence. I ensured seamless brand experiences for clients such as GM, Chevy, Transformers, Autoweek, Pure Michigan, and General Snus.

Razorfish

Sr. Art Director

As an XD Sr. Art Director, I contributed hands-on design to high-profile projects for Kraft, Discover, Nabisco, Warner Bros., Avon, Sears, Dremel, and Cardinal Health. I played a key role in crafting digital experiences and overseeing design direction.

Razorfish

Sr. Art Director

As an XD Sr. Art Director, I contributed hands-on design to high-profile projects for Kraft, Discover, Nabisco, Warner Bros., Avon, Sears, Dremel, and Cardinal Health. I played a key role in crafting digital experiences and overseeing design direction.

Razorfish

Sr. Art Director

As an XD Sr. Art Director, I contributed hands-on design to high-profile projects for Kraft, Discover, Nabisco, Warner Bros., Avon, Sears, Dremel, and Cardinal Health. I played a key role in crafting digital experiences and overseeing design direction.

GTB

Group Creative Director, VP
/ Creative Director, VP

Director of UX and content creation for Ford.com while guiding a global redesign across 5 regions and 120+ markets, introducing a standardized codebase to streamline efficiency and reduce design time, resulting in faster to market launches and cost savings.

More

More

MRM//McCann

Associate Creative Director

Facilitated the establishment of the first dedicated creative department at MRM, where I led XD design for digital campaigns and fostered a culture of innovation and excellence. I ensured seamless brand experiences for clients such as GM, Chevy, Transformers, Autoweek, Pure Michigan, and General Snus.

JWT / Team Detroit

Associate Creative Director, VP
/ Sr. Art Director

Associate Creative Director, VP / Sr. Art Director

Led and contributed hands-on design to a variety of high-profile projects, including Ford, Lincoln, and Mercury, and the redesigns of FordRacing.com and FordCredit.com, while overseeing design direction and managing designers.

Razorfish

Sr. Art Director

As a Sr. Art Director, I contributed hands-on design to high-profile projects for Kraft, Discover, Nabisco, Warner Bros., Avon, Sears, Dremel, and Cardinal Health. I played a key role in crafting digital experiences and overseeing design direction.

Strengths

Strengths

Experience and user-centered design, creative and UX strategy, digital marketing, AI integration, branding, campaign development, team building and leadership, mentoring, budget management, knowledgeable in coding languages, humble, driven, and motivated.

User experience design, UX and creative strategy, digital marketing, AI integration, branding, campaign development, team building and leadership, mentoring, budget management, knowledgeable in coding languages, humble, driven, and motivated.

Personal

Personal

Photographer, artist, avid runner, would-be musician, loyal, philomath, resilient, adaptable, empath, seasoned traveler, uncle to two amazing nephews, mostly ambidextrous, and known for a wicked eye-roll.

Studied

Studied

University of Michigan

University of Michigan

Bachelor of Fine Arts, Graphic Design

Connect

Connect

Social

Social

Bio

Bio

XD Creative Director with a primary focus on UX/UI, complemented by expertise in content creation, strategy, digital marketing, AI integration, and campaign development. My extensive experience working with Fortune 100 clients and top agencies has refined my ability to seamlessly blend creativity with analytical thinking, ensuring that every project I undertake is innovative, effective, and ahead of the curve.

In today’s rapidly evolving landscape, I believe that emerging technologies, particularly AI, are not just tools but catalysts that are fundamentally redefining the role of a Creative Director. This evolution presents a significant opportunity—and perhaps even an obligation—for creative leaders to reshape their roles. As a forward-thinker, I embrace this challenge, recognizing that the integration of traditional design principles with cutting-edge technologies is essential for creating experiences that resonate deeply with audiences.

My value proposition lies in my commitment to staying ahead of trends and leveraging technology to push the boundaries of creativity. I view my role not merely as a leader of creative efforts but as an architect of innovation, driven by the belief that a Creative Director today must be a visionary who anticipates and shapes the future of the industry.

Whether leading a team or flying solo, I am dedicated to creating trendsetting work that’s not just exceptional but makes people ask, “Can we even do that?”. I am here to not only meet today’s creative needs but to anticipate and shape the needs of tomorrow, ensuring that the creative industry continues to evolve and thrive in an era defined by technological advancement.