CGI

CGI

Situations often arise where photographing a vehicle is simply not possible — whether it hasn’t been built yet or CGI is preferred for its cost efficiency, flexibility, consistency, adaptability, and creative freedom.

Situations often arise where photographing a vehicle is simply not possible — whether it hasn’t been built yet or CGI is preferred for its cost efficiency, flexibility, consistency, adaptability, and creative freedom.

Ford Mach-E

Ford Mach-E

All-new, fully electric, unmistakably Mustang—crafted entirely through CGI on photographed backplates. This is our approach when capturing a vehicle in its conceptual phase. A BMW SUV was our stand-in, backplates and lifestyle imagery were captured by Patrick and Marlyne Curtet, with CGI artistry by Burrows.

Before

After

Ford Bronco

Ford Bronco

How do you showcase the extraordinary capabilities of one of Ford's most highly anticipated vehicle reveals without the actual vehicle? You make do with what you have. In this instance, a makeshift Ford Ranger with its doors removed served the purpose. Photography by John Roe with CGI artistry by Burrows and X-Vision.

Mustang

Mustang

Working with photographer Uli Heckmann and CGI artists from Recom Farmhouse, images were rendered in CGI using a 2015 Mustang stand-in and backplates that we captured around greater Los Angeles.

Super Duty

Super Duty

Working with photographer John Roe and CGI artists from X-Vision, images were rendered in CGI using a 2022 Super Duty stand-in and backplates that we captured around the Northwest of the U.S.

Ford Edge

Ford Edge

Working with photographer Uli Heckmann and CGI artists from Recom Farmhouse, images were rendered in CGI using a 2018 Edge stand-in and backplates that we captured in downtown Chicago.

Ford Transit

Ford Transit

Working with photographer Brad Stanley and CGI artists from X-Vision, images were rendered in CGI using a 2017 Transit stand-in and backplates that we captured around greater Los Angeles.