CGI
CGI
We often run into situations where photographing a vehicle is simple not possible because it does not yet exist, or CGI is preferred for its cost efficiency, flexibility, consistency, adaptability, and creative freedom. below you will find some of these examples.
We often run into situations where photographing a vehicle is simple not possible because it does not yet exist, or CGI is preferred for its cost efficiency, flexibility, consistency, adaptability, and creative freedom. below you will find some of these examples.
2021 Ford Mach-E
2021 Ford Mach-E
All-new, fully electric, unmistakably Mustang—crafted entirely through CGI on photographed backplates. This is our approach when capturing a vehicle in its conceptual phase. A BMW SUV was our stand-in, backplates and lifestyle imagery were captured by Patrick and Marlyne Curtet, with CGI artistry by Burrows.
All-new, fully electric, unmistakably Mustang—crafted entirely through CGI on photographed backplates. This is our approach when capturing a vehicle in its conceptual phase. A BMW SUV was our stand-in, backplates and lifestyle imagery were captured by Patrick and Marlyne Curtet, with CGI artistry by Burrows.
Before
After
2021 Ford Bronco
2021 Ford Bronco
How do you showcase the extraordinary capabilities of one of Ford's most highly anticipated vehicle reveals without the actual vehicle? You make do with what you have. In this instance, a makeshift Ford Ranger with its doors removed served the purpose. Photography by John Roe with CGI artistry by Burrows and X-Vision.
How do you showcase the extraordinary capabilities of one of Ford's most highly anticipated vehicle reveals without the actual vehicle? You make do with what you have. In this instance, a makeshift Ford Ranger with its doors removed served the purpose. Photography by John Roe with CGI artistry by Burrows and X-Vision.
2018 Mustang
2018 Mustang
Working with photographer Uli Heckmann and CGI artists from Recom Farmhouse, images were rendered in CGI using a 2015 Mustang stand-in and backplates that we captured around greater Los Angeles.
Working with photographer Uli Heckmann and CGI artists from Recom Farmhouse, images were rendered in CGI using a 2015 Mustang stand-in and backplates that we captured around greater Los Angeles.
2023 Super Duty
2023 Super Duty
Working with photographer John Roe and CGI artists from X-Vision, images were rendered in CGI using a 2022 Super Duty stand-in and backplates that we captured around the Northwest of the U.S.
Working with photographer John Roe and CGI artists from X-Vision, images were rendered in CGI using a 2022 Super Duty stand-in and backplates that we captured around the Northwest of the U.S.
Ford Edge
Ford Edge
Working with photographer Uli Heckmann and CGI artists from Recom Farmhouse, images were rendered in CGI using a 2018 Edge stand-in and backplates that we captured in downtown Chicago.
Working with photographer Uli Heckmann and CGI artists from Recom Farmhouse, images were rendered in CGI using a 2018 Edge stand-in and backplates that we captured in downtown Chicago.
2018 Ford Transit
2018 Ford Transit
Working with photographer Brad Stanley and CGI artists from X-Vision, images were rendered in CGI using a 2017 Transit stand-in and backplates that we captured around greater Los Angeles.
Working with photographer Brad Stanley and CGI artists from X-Vision, images were rendered in CGI using a 2017 Transit stand-in and backplates that we captured around greater Los Angeles.
