In 2020, the highly anticipated Ford Bronco was unveiled with a revolutionary configurator, boasting capabilities never before seen on Ford.com. Positioned as one of the most customizable vehicles of all time, our configuration tool empowers users to personalize their own Bronco tailored to their needs, complete with third-party accessories.
An icon needed its own distinct build & price. A configurator that would accommodate the pre-purchase of an exotic supercar with over 100,000 different possible combinations. Celebrities proudly showcased their final customized creation, securing their coveted spot in line. It was addictive and likely the closest many of us would ever get to owning one.
Collaborating with Burrows and Epic Games, a real-time platform was created to develop an immersive experience for the Ford Mustang Mach-E launch by harnessing the technology to create high-fidelity CGI which the audience could interact and connect with.
The result was a powerful, high-definition touchscreen experience created with Epic Games’ Unreal Engine, which showcases how the latest real-time technology can be used in the automotive space. Audiences can interact with 4K graphics rendered in real time, delving into every detail of the car and letting them configure their vehicle on-screen.
The challenge is crafting a seamless, user-friendly solution for both simple and complex vehicle configurations, accommodating diverse options and ensuring compatibility across all devices. Whether it's a basic gas compact or a feature-rich truck with numerous trims and configurations, including the added complexity of gas, electric, or hybrid options, the goal is to strike a balance between simplicity and sophistication, meeting the varied preferences of our customers.
