Illustrating and describing driver-assist features without being inside a vehicle poses significant challenges. With no predefined examples to guide the team, it was our responsibility to identify these features and devise clear, uncomplicated explanations for them in a significantly reduced timeline.
The team undertook the task of hands-on research into these driver-assist capabilities. Collaborating with a CGI partner, we meticulously storyboarded each technology within an imagined environment we termed 'The Ford White World.' Working with a professional icon creator, we updated the client-provided icon examples, which were ultimately integrated into the final in-car designs. Subsequently, we developed a dedicated landing page to host the content showcasing over a dozen of these technologies. Below are a handful of examples.
