Leading an Experience Design team, we created the dedicated vehicle landing site, the central hub where all marketing content pointed to. We created and curated site content, ensuring seamless integration across all channels, from social media to print. Our efforts were instrumental in driving the Lightning's market success and enhancing Ford's brand in the electric vehicle space.
The launch site offers a concise overview of a the F-150 Lightning's key features, and feature pages provide in-depth information for consumers to make informed decisions. Maintenance and updates to these pages demand dedicated teams that work tirelessly throughout the vehicle's life cycle.
4x
Increase in video and interactive content resulting in higher customer engagement.
20%
Increase in website traffic and visitor time spent on pages.
47%
Increase in the conversion rate for customers opting to order.
