Introducing a growing lineup of performance vehicles to a wider audience, all while addressing the stress epidemic, calls for an innovative approach.
We all have those days, those weeks, months, or even years when your job is weighing on you, the kids are at intensity level 11, or you're just feeling jammed up and haven't taken a break lately. Ford's got a solution with what we call Speed Therapy. It's not a cure, but it's a great start.
In August of 2018, we did just that, capturing it all on camera and posting to Ford social channels. We enlisted a dynamic kickass stunt driver to surprise and exhilarate individuals battling stress, offering them a mood-boosting adrenaline rush—the ride of their lives. The single video—featuring an assortment of real people that ranged from moody teens to a mother of nine — became a runaway hit. Crowds loved it and clamored for more. The pressure was on to deliver, fast.
We unveiled a teaser trailer in theaters, acknowledging the group's often humorously assertive demands and teasing the promise of more Speed Therapy to come. Bryan Cranston added his distinctive voice talent for the narration.
Pilot
We all have those days, those weeks, months or even years. Ford’s on it with what we call Speed Therapy. It's not a cure, but it’s great a start.
First Dates
Science says that a shared adrenaline rush can boost attraction. We played Cupid and put this theory to the test, setting people up on blind dates
Teachers + Donuts
Teaching ranks near the top for stress-inducing jobs. So we treated a group of hardworking Detroit high school teachers to some donuts.
Positive Thinking
We’ve all experienced our share of online trolls. But watch as these haters get a positive boost thanks to Speed Therapy—and Henry Ford III.
Transformation
Capturing the moment before and after our patients Speed Therapy session.
Branding
Our brand identity needed to be as thrilling as our concept.
Ever heard of ASMR or Autonomous Sensory Meridian Response? It’s that positive tingly feeling that starts on your head and moves down the back of your neck: your body’s response to something really exciting and enticing. Yeah, we know it's weird but tell that to the millions of fans that follow it on Youtube.
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